Edward William Bok

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

The American advertiser has made the superior American magazine of today possible.

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

But no relief of my life was so great to me personally as his decision to retire from his editorship.

A young man, to achieve, must first get out of his head any notion either of the ease or rapidity of success. Nothing just happens in this world; everything is brought about. Success never comes to a man of its own volition; it will meet a man halfway, but it will never come to him all the way.

Man cannot live by bread alone. The making of money, the accumulation of material power, is not all there is to living. Life is something more than these, and the man who misses this truth misses the greatest joy and satisfaction that can come into his life - service for others.