Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.

With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

With TV, came the icon, the inclusive image, the inclusive political posture or stance.

Without an anti-environment, all environments are invisible. Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.

Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.

World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.

World War III is a guerrilla information war with no division between military and civilian participation.

Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.

You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvelous resources.

Youth instinctively understand the present environment ? the electric drama. It lives mythically and in depth.

The TV generation is post-literate and re-tribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.

The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

Today man has no physical body...He is translated into information, or an image.

Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies.

We have become like the most primitive Palaeolithic man, once more global wanderers, but information gatherers rather than food gatherers. From now on the source of food, wealth and life itself will be information.

Where the whole man is involved there is no work. Work begins with the division of labor.

The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to ?the Africa within.?

There are no connections in resonant space. There are only interfaces and metamorphoses.

Today men?s nerves surround us; they have gone outside as electrical environment.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, terror. Speech is a social chart of this bog.

We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.

While people are engaged in creating a totally different world, they always form vivid images of the preceding world.

The typographic logic created ?the outsider,? the alienated mass, as the type of integral, that is, intuitive and irrational, man.

There are no passengers on spaceship earth. We are all crew.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert