B. F. Skinner, fully Burrhus Frederic "B.F." Skinner

The one fact I would cry from every housetop is this: the Good Life is waiting for us - here and now!... At this very moment we have the necessary techniques, both material and psychological, to create and full and satisfying life.

A failure is not always a mistake; it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

The real problem is not whether machines think but whether men do.

Education is what survives when what has been learned has been forgotten.

If there is any purpose or direction in the evolution of culture, it has to do with bringing people under the control of more and more of the consequences of behavior.

There are no limits to perfection. The human species will never reach a final state of perfection before it is exterminated.