Being morally good, for the majority of Americans, means following the norms and values of their society or culture - whether this be their peer culture, their church, their country, or a combination of these. The theory that morality is relative to societal norms is known in moral philosophy as cultural relativism. Many others claim that morality is relative to the individual and is different for every person depending on what they feel. This theory is known in philosophy as ethical subjectivism.