Leonard W. Doob, fully Leonard William Doob

The propagandist is most effective…when his words make us create devils to fight or gods to adore.

Patriotism is the more or less conscious conviction of a person that his own welfare and that of the significant groups to which he belongs are dependent upon the preservation or expansion (or both) of the power and culture of his society.

Individuals are considered sincere when there is little or no discrepancy between the goals they seek and those they claim to be seeking.

For Goebbels, anxiety was a double-edged sword: too much anxiety could produce panic and demoralization, too little could lead to complacency and inactivity. An attempt was constantly made, therefore, to achieve a balance between the two extremes.