Walter Chrysler, fully Walter Percy Chrysler

Chrysler, fully Walter Percy Chrysler

American Industrialist, Founded Chrysler Corporation

Author Quotes

Although we were not in the show, we stole it! From morning until late at night a crowd was densely packed around us?

I am concerned first of all with executives, because if their principles are not right it is useless to look for results from the men.

I think I never hired a man away from Buick? many of them came to see me and asked for jobs.

No matter how gloomy the outlook, I never cut one single penny from the budget of our research department.

The majority of men pay too much attention to the way stations and not enough to the terminals.

We pay the strictest attention to each individual territory by counties, even analyzing our situation to the extent of determining what the dealer and we ourselves lose in profit on a territory when it fails to sell its quota. We estimate this both for ourselves and for the dealer, to see what each one of us has lost and, when necessary, we send out men to help the dealers check their records.

Ancestors? I got millions of 'em!

I believe in keeping people out of temptation, for many of them cannot resist it.

I was a good worker. I always tried to please the man I worked for; even though I was a good mechanic, if I was asked to sweep the floor, I'd sweep it. However, I had my mind made up. I went to see the master mechanic?

No matter how proud I feel because it bears the name of Chrysler, I never fool myself that I did all this. [On Chrysler being a team not just an individual effort]

The primer lesson of the automobile business was: ?Make your product so that all American families can afford to buy it.?

We went on and on with one improvement after another until, in that same room, instead of merely forty-five cars we were making 200 cars each day.

Any great industrial corporation lives and grows only through the devoted services of many who pool their intelligence and energy in a common effort.

I believed we were expanding too fast by far? Buick was making about half the money, but the corporation was spending much faster than we could earn. So I quit - this time for keeps? [On quitting General Motors in 1919]

I was in the enterprise with all my heart and soul. It was already determined that the new car on which our hopes were founded would be called the Chrysler?

No more big opportunities in this country? There never were so many opportunities for young men in the history of the world. If you miss one chance, that is no reason for brooding; there will be another if you keep alert and qualify yourself for opportunities.

The result for that year, which we began by creating a debt of $5,000,000, was a net profit of $4,115,000. It was a good time to straighten out our corporation structure and so, in 1925, the Maxwell Motor Corporation became the Chrysler Corporation.

We were making the first machine of considerable size in the history of the world for which every human being was a potential customer.

As I visualized its future, it far outran railway development, which in a sense had reached its zenith, because the automobile provided flexible, economical, individual transportation which could be utilized for either business or pleasure. It knew not limits except a right-of-way, it was bounded by no greater restrictions than individual effort and will. To me it was the transportation of the future and as such I wanted to be a part of it. That was where I saw opportunity.

I cannot hope to find words to express the charm of the man. He has the most winning personality of anyone I've ever known. He could coax a bird right down out of a tree, I think. [On William C Durant]

I worked ten hours a day, and for that the railroad paid me one dollar.

One thing I never have done: I never have broken down one organization to build up another. I have been sensible of a strong obligation to anything that has ever held my loyalty.

The Willys-Overland Corporation had saddled itself with an airplane plant, with a harvester company and with other subsidiaries, almost none of which were doing it any good. But its harvesters and airplanes, if anything, were rather better than its automobiles. The company had to make better automobiles if it was to survive? What could be made by Willys that would sell?

What had appeared to be a flourishing boom ended in a depression, the postwar collapse?

As the depression became worse, as people became more gloomy, we grew bolder in our research.

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Chrysler, fully Walter Percy Chrysler
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American Industrialist, Founded Chrysler Corporation