Canadian Philosopher of Communication Theory, Educator, Author and Media Expert
"Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing."
"American youth attributes much more importance to arriving at driver's-license age than at voting age."
"Good taste is the first refuge of the non-creative. It is the last ditch stand of the artist."
"The car has become an article of dress without which we feel uncertain, unclad, and incomplete."
"There is absolutely no inevitability as long as there is a willingness to contemplate what is happening."
"Spaceship Earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals."
"All media as extensions of ourselves serve to provide new transforming vision and awareness. "
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. "
"Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception."
"Politics will be replaced by imagery. The politician will only be too happy to abdicate in favor of his image because the image will be much more powerful than he could ever be."
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. "
"The medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighborhood, your education, your job, your government, your relation to “the others.” And they’re changing dramatically. "
"Those who make a distinction between education and entertainment don't know the first thing about either. "
"Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse."
"Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place."
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
"A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses."
"Acoustic space has the basic character of a sphere whose focus or centre is simultaneously everywhere and whose margin is nowhere."
"A moral point of view too often serves as a substitute for understanding in technological matters."
"Acoustic space is totally discontinuous, like touch. It is a sphere without centers or margins."