Great Throughts Treasury

This site is dedicated to the memory of Dr. Alan William Smolowe who gave birth to the creation of this database.

Seth Godin

American Author, Entrepreneur, Marketer and Public Speaker

"You can always succeed for a while with the cheapest, but you earn your place in the market with humanity and leadership."

"You can either fit in or stand out. Not both."

"You can get even more done if you give away credit, relentlessly"

"You can game the social media in the short run, but not for long."

"You can be right or you can have empathy. You can?t do both."

"You can?t ? or you don?t want to? I?ll accept the second. It?s quite possible that you don?t want to. It?s possible that making this commitment is too scary or too much work? Perhaps you don?t want to because it feels financially irresponsible. I think that?s an error in judgment on your part, since becoming a linchpin is in fact the most financially responsible choice you can make."

"You can work for a company that wants indispensable people, or you can work for a company that works to avoid them."

"You can?t fool all the people, not even most of the time. People, once unfooled, talk about the experience."

"You can?t fool all the people, not even most of the time. And people, once unfooled, talk about the experience."

"You can raise the bar or you can wait for others to raise it, but it?s getting raised regardless."

"You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust."

"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform."

"You can?t have good ideas unless you?re willing to generate a lot of bad ones."

"You can?t shrink your way to greatness!"

"You can?t?or you don?t want to? I?ll accept the second. It?s quite possible that you don?t want to. It?s possible that making this commitment is too scary or too much work?Perhaps you don?t want to because it feels financially irresponsible. I think that?s an error in judgment on your part, since becoming a is in fact the most financially responsible choice you can make."

"You don?t start with the confidence of the company; you earn it."

"You don?t need a keyboard to lead?you only need the desire to make something happen."

"You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art."

"You don?t have to settle. It?s a choice you get to make every day."

"You don't commit to a venue or a medium or a technique. You commit to a path and an impact."

"You don't need a guru; you need experience, the best kind of experience, the experience of repeated failure."

"You don't need to convince everyone. All you need to do is motivate people who choose to follow you."

"You don?t make art after you become an artist. You become an artist by ceaselessly making art."

"You get to choose the tribe you lead. Through your actions as a leader, you attract a tribe that wants to follow you."

"You get to keep making art as long as you are willing to make the choices that let you make your art."

"You get what you deserve when you embrace the Dip and treat it like the opportunity it really is."

"You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo."

"You weren?t born to be a cog in the giant industrial machine. You were trained to become a cog."

"You have everything you need to build something far bigger than yourself."

"You will never become a category of one if you run with the pack."

"You?re gifted, but you might not be gifted at what you?re doing right now."

"You will not be doing great work if you can?t say, ?This is not for you.? If you are insistent on pleasing everyone, you will please no one."

"You?re as capable as the next guy of insight, invention, or connection that makes a difference."

"Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people."

"You?re not in charge. And your prospects don?t care about you."

"Your biggest failure is the thing you dreamed of contributing but didn?t find the guts to do."

"Your best customers are worth far more than your average customers."

"Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer's third mistake is assuming that once someone knows things the way you know them; they will choose what you chose."

"Your generosity is more important than your perfection."

"Your content: Who is listening? Make something for them. If you make something that solves their problems, they?ll talk about it and tell others."

"Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there."

"Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn?t do. If you lived in that world, what would you do? Go. Do that."

"Your personality and attitude are more important than the actual work product you create, because indispensable work is work that is connected to others."

"Your outlook is completely due to your worldview."